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Beiersdorf
Beiersdorf
Media Data Architect(2024 - On)
Data architecture design of digital media solutions
Technical product owner of media planning tool
Lake house platform architecture & early adoptors of AMC etc.
Boston Consulting Group
Boston Consulting Group
Product Owner, Digital Solutions(2019 - 2024)
Created IP for BCG flagship analytical products
GTM, POC/ MVPs & ROI breakeven on investments
Partnerships with Amazon, Google, Salesforce, Meta etc.
EXL
EXL
Manager, Marketing Analytics(2016 - 2019)
Project & Team Manager
Google Ads, Meta & Programmatic Ads
Web Analytics
A/B testing
MMM & MTAs
Ciena
Ciena
Data Engineer & Analyst(2011 - 2016)
1.Coding & data Analytics
2.Python, SQL
3.Automation
4.Business intelligence & insights generation
🚀 Automated repeatable tasks, saves ~50% FTEs
💾 ~80% data reduction for media reporting, saves ~100k/y
💸 Tech optimization to reduce ~75% build cost, saves ~150k/y
📊 Data driven multi-touch attribution to move channel budget & ad sequencing
🏆 Designed golden rules to drive media efficiency up to ~30%
💡 Drive ~$2M in revenue opportunity on Amazon eCommerce
📈 Purchase funnel optimization to increase conversion by ~5%
🤝 Run RFPs, vendor selection & partnership with Salesforce, Google, Meta & Amazon
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