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Data Architecture
Data Architecture
Cloud & data optimizations for up to ~80% cost savings
What : Optimize the data & tech stack for lean architecture & cost savings
Results
Smart use of lookbacks & source to reduce data consumption by ~80%
Modularize cloud infrastructure & code to reduce build cost by ~75%
Marketing Analytics
Marketing Analytics
Data driven attribution model to reallocate spend
What : Markov chain based multi touch attribution to reallocate spend
Results
Increase in digital media ROI by ~15%
Identified ideal customer journeys that lead to purchase
Digital Marketing Optimizer
Digital Marketing Optimizer
Digital Marketing Catalyst for Marketing Efficiency
What : Design & track "golden standards" across marketing campaigns
Results
Up to ~30% marketing efficiency achieved
Transparency into media investments, KPIs, & media buying compliance up to ~90%
eCommerce Optimizer
eCommerce Optimizer
eCommerce Catalyst for Revenue Opportunities
What : Identify revenue opportunities on eCommerce platforms
Results
Increase ROAS by ~10% & reduce TACOS by ~4%
Identified underutilized search terms, PDP issues & inventory levels for sales
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